How to Drive more Traffic with Google Image Search?

 How about driving more customers to your site? While working for countries like UAE, you need good traffic to stay ahead of your competitors. Moreover, it’s significant to consider one of the best SEO services to flourish your business in Dubai or Abu Dhabi. Keywords and appealing content become a part of good traffic. Getting advanced each and every day, Google image search is one of the best options to drive more traffic in the recent years.

As you know visual content is quiet attractive and keeps your article strong. In the absence of image or photo, the readers might find it difficult or boring to read. As per research, more than 10% of traffic is generated from image.google.com. Google Image receives a total of more than 1 billion views per day.

Steps to drive more traffic with Google Image search

Image search is one of the most overlooked elements of SEO services. Many professionals in Dubai and Abu Dhabi use it as an effective option to outrank your competitors and build brand awareness.

Image optimization

While considering image optimization for Google search, focus on three main goals.

·       Initially, include images that support traffic and page ranking. Here, images should relate to the keywords that ranks your page. Individual search engine results are based on how you optimize the images. So, if you’re optimizing a page for its keyword, additionally, you have to optimize the images in particular page.

·       Secondly, your images should rank well in the Google image search. The search engine has a special page for people who are looking for images. It’s significant to make sure that pictures rank well in the search engine. Google image search is a great option to portray your brand, because Google shares the information next to image. So, if your image shows up, people obviously reach your website and understand your brand.

·       As a third goal in image optimization SEO services, make sure the images display correctly in pay per click and social media. When you post a link with attractive image on social media, viewers are redirected to the website associated with it. Only if your image looks great, this will happen.

Add keywords to the image

While optimizing images, make sure to associate with the right keywords. There are several parts in this SEO services,

·       Initially, name the image file based on your keyword. For instance, if you’re trying to optimize for ‘digital solution’, then name the image something like ‘digitalsolution.jpg’. Here, Googlebot will derive the meaning from file name and it ranks better.

·       After adding file name in line with the keyword, include keyword in the alt attribute. Alt attribute is a keyword originally added to assist people who are visually impaired.

·       Additionally, add keyword in the image title and caption.

Think about image sizing

Another significant step to consider in image optimization is to make sure that images are of correct size. While indulging in SEO services, if your image size is too small, it might not add value to your page. On the contrary, if the image size is too big, it takes excessive loading time.

The optimal size for images depends on the width of the content area excluding any sidebars. For example – if the content area is 1000 pixels wide but 200 of those pixels are used by sidebar, then the optimal image width is 1000-200 or 800 pixels

This depends on how your website appears on the laptop or desktop. In such case, the images should not exceed the optimal size or else, the site will just compress the image to fit in content area.

Moreover, if you’re using Photoshop for SEO image optimization, make sure to use ‘save for web’ option while saving the image. It’s because those files will preserve the integrity of image while minimizing the file size. While keeping your image size smaller, the page loads faster.

Add image XML sitemap

While creating content in SEO services, you will have a sitemap for it. But, do you have a sitemap for images?

Consequently, if you’re using word press with Yoast SEO, it creates an automatic image sitemap. Even though, you have to inform Google about the image sitemap.

·       Go to Google search console

·       Click on ‘crawl’ on the left-hand sidebar

·       Select ‘sitemap’ from the dropdown menu

·       Click ‘test sitemap/add’ on the right side of the screen to add the sitemap URL.

Image metadata for Google search

Image metadata is of three different types technical, administrative and descriptive. Even if you’re not using technical and administrative, it’s essential to consider descriptive metadata while optimizing images.

It’s easy to use descriptive metadata by adding alt text, title info, and caption. If you’re using word press, you could see a description field on the right-hand sidebar while editing an image.

In this field, just add some informative text and make sure to include your keyword as well.

Image format

 While using image optimization in SEO services, focus on the image format too. Most of them have confusion in using the image format.

·       Use JPG format for ‘standard’ images on the web pages

·       Use GIF or PNG format for more ‘sophisticated’ images, it can be corporate logo or other marketing graphics.

Google image search for SEO services in Dubai

If you’re running a website in UAE, you should build a huge audience group to reach your content. Today, Google is adding more contexts to image search and so, it serves as a new opportunity to earn traffic.

While optimizing images for Google search, make sure to keep it unique and attractive. Stocky photography can simply reduce the effect of SEO services on your business. So, get an original image that truly reflects your brand. Such unique pictures easily beat out stock images and rank better in results.

Again, stop using irrelevant images in your pages. While implementing Google image search, try to keep it short and crispy to drive more traffic.

So, consider Google image search as one of the significant SEO strategy and maximize your visibility!