Choose the best social media marketing channel in Dubai

 Social media is one among the most-effective marketing platform for a start up or small business. However, not all social Medias are the same; each platform has its own set of users. So, businesses should approach one of the best social media agencies and invest in the right social media platform. Moreover, these platforms could impact your overall marketing efforts. Therefore, entrepreneurs should pay attention while choosing social media platform for the online marketing. 

If you’re a start-up or small business owner in Dubai or Abu Dhabi, you should analyze the importance of social media. Furthermore, 90% of the marketers consider social media as an important factor to their business. 

It seems like every month there’s a new social media app that goes trending among users. Whether you should create a club house account, twitter account or which works better for your business? It can be tempting but approach a social media consultant for the right social media channels. 

Why businesses need a social media presence in Dubai?

Dubai being the most innovative business hub of the world, you need a strong online presence to stay ahead of your competitors. So, here the answer is short, yes you need a social media presence but it depends. While choosing a social platform, you should hop on several factors such as goals, audience, and other KPIs that work well with your business.

As per the reports from social media firms, customers use social media to share their feedback on your product or services or reach out to submit an issue or question. Similarly, on the marketing end, marketers use social media to collect user data, moreover it has a great impact on your sales and stay ahead of competitors. 

Tips to choose the best social media platform in Dubai or Abu Dhabi

Think of your goals

As you know, different platforms offer different advantages. It’s essential to check whether your social media goals align with the business goals. With the help of a social media consultant, you can identify the suitable platform and choose the best one according to your goals. 

As per the marketers, some of the top business goals include

Raising brand awareness

Generating more leads

Increasing community engagement

Analyze your available resources in social media

Social media services take more time and effort for better results. Furthermore, you have to consider a lot before developing and scheduling a post. 

Try answering these questions to understand your resources,

Do you have a team for social media? If not, who will handle the team or who will take up the responsibilities?

Do you have enough human resources?

How much time can you spend on each channel?

Who creates the content and who will manage it?

Resources are not just limited to people, instead calculate the cost required for software that allows you to post and analyze. 

Identify your audience

In Dubai or Abu Dhabi, there are high chances that your customers are available on a social media channel. With the help of a social media marketing agency analyze your website data and understand the source of your referrals. Further, analyze what are they clicking on and where the click it? Therefore, knowing this source channel allows you to invest more in it and establish your brand presence. 

Initially, identify your target audience, once you did it; match them up with current statistics for various social media platforms. Moreover, having this data collection will help you decide the best social media channel. 

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Focus on your industry based social media services

While YouTube, Facebook, and Instagram are the popular social media channels, it doesn’t mean that you have to utilize it. The channel popularity depends on various industries. There are certain benchmarks for consumer behavior and popular brands therefore do your own research according to the industry. 

Social media firms use competitor analysis to identify your industry’s presence on different network. After which, review industry benchmarks and understand what has worked per channel. 

Identify your competitors

Now, take your time and research your competitors’ social profiles. Furthermore, research where they post? What they post? What are the customer feedbacks? By answering these questions, you get a clear idea on the competitor performance. 

With social media marketing, understand the strength and weakness of your competitor products or services. If you understand that your competitors perform well on certain channels, it’s a good sign that you join there!

Social media marketing management

After checking all the above factors, you can choose most suitable social media platform. But, after all those plans, we need a team or individual to handle your social media plans. 

Here, hiring one of the best social media agencies will help you in the channel management. Some companies also use software for scheduling, analytics, user engagement, and previews are the typical features of this software. 

Top social media platforms for your business in Dubai and Abu Dhabi

Facebook

Facebook has become the popular network across the world. Therefore, use facebook business to connect and engage with your target audience. Facebook allows you to make status updates, video or post content, create events or groups, and display ads based on demographics.

Twitter

Twitter is yet another popular platform. Here, just share your updates as tweets and connect with customers. It’s a great platform to inform upcoming events, business updates, sales, product launch and more. 

YouTube

YouTube has an impressive number of users. Therefore, it’s the second popular social channel in the world. Most of the social media services use YouTube to share videos that enhance your business presence. For example – instructional videos, post webinars, interviews and more,

Instagram

Instagram was launched in 2010, but today it’s the third most popular social channel in the world. This visual platform can take your business to the next level if you could work on it. Most of the SEO companies, graphic designers, fitness coaches or any businesses use this platform to portray their brand story. 

How to choose the best social media service for your business?

There are more than 15 social media platforms where you have to choose from. Yes, it’s overwhelming, but if you consider one of the best social media marketing agencies in Dubai or Abu Dhabi they will work for you. With all their analytics and other efforts, they find the most suitable social media platform and create wonders in it. 

Since the last year, social media usage has been increased across all generations. Therefore, it’s time to invest in social media and find the right marketing strategies! So, you won’t be left behind!

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