4 Proven techniques to Increase PPC Conversion Rates in UAE

 Are you stuck with low conversion rate? Initiating a PPC management in UAE is one of the best options to reach your target audience and therefore, boost your conversion rate as well. Further, from solo entrepreneurs to corporate companies, they need better conversion rates for a successful business.

While approaching a PPC agency for your business enterprise in Dubai or Abu Dhabi, effective campaigns decide the economic climate and make it more critical. So, while investing in PPC, every single dollar matters and improves your business volume on a good rate.

According to recent studies, the landing page conversion rate across all industries is around 2.35%.  It’s appropriate that PPC emphasis on ad clicks. These clicks are the notable metrics that end up in conversions. But, the reality is clicks are not equal to its conversions. Here comes the importance of optimizing ads, and such PPC services ensure quick conversions.

4 proven techniques to increase conversion with PPC management

Work on Website personalization

While we personalize the website experience, customers are likely to approach your offers and services. This keeps your business on top priority. As per research, 80% of the people are interested to do business with companies that offer personalized experiences.

So, how to personalize your website?

While approaching a PPC agency in Abu Dhabi or Dubai, they guide you providing the best website experience.

Initially, avoid too much pop-ups, because it can frustrate your users when they sign up for your product or service. Further, enhance site personalization by showing relevant testimonials and clear out any objections on your business.

Again, personalize the opt-in forms, based on the user behavior at the particular moment. On the other hand, use geotargeting or relevant option to reach your audience. Use the following techniques based on user behavior,

·       Change site’s language if required

·       Change site offers based on location

·       Recommend products based on consumers shopping cart

 Work on A/B tests

Most of the PPC management companies in UAE reduce the risk factor by working on A/B tests. As you know, running experiments will reduce the risk associated with your site. Performing such A/B tests will turn more visitors into leads and customers.

For example, if you have two layouts for a landing page and unable to decide the final one. Here, using a A/B test will determine which landing page works better. All you have to do is create two version of landing page and use A/B testing software to determine where visitors reach more. Here, the page with higher conversion rates wins the test.

It’s better to avoid common and widely used best practices. If you’re using it’s wise to test and understand the effects of those blind copying.

Have a look at certain elements that you can test and improve the PPC conversion rates in UAE,

·       Optimize your pricing may be its too high or too low for the target market

·       Work on a convincing headline

·       Give offers that allow people to talk on your products or services

·       Use easy pay layout and navigation

·       Edit media format or style

Clear objections through website copy

PPC agencies work on good copy because it guarantees success. Address objections with the help of a website copy and so, it gradually removes the mental obstacles on purchasing your product or service.

Some of the objections are,

·       Customers feel it’s too expensive. While working on a PPC service, it’s obvious that there is a huge competition around you. So, compare the prices, features, benefits, and decide a similar price to keep it valuable.

·       ‘The product may not work for me’, few customers have this idea, so showcase the best testimonials in all kinds of niches you serve.

·       ‘not trustworthy’, here, use testimonials, case studies, reel off your awards and other options to achieve credibility.

·       ‘complicated product’, describe your product and explain it to solve customer problems.

These are just ideas, but PPC agencies analyze in-depth on writing copy that brings in more conversions and sales.

Avoid interference

PPC services make sure that nothing can stop your potential customers from converting. So, remove any such interferences that stops your customer,

·       Reduce navigation on the landing page – while designing a landing page, the only option visitors search for is the next step to complete the process. Anything else that diverts customers is unnecessary.

·       Collect only absolute data and reduce the number of fields and forms in your landing page.

·       Remove too many options, features are fine but adding too many products on the same landing page will just tank conversions.

·       Write clear conversions, therefore, focus on every sentence or word on your landing page and make it better.

Encourage your customers buy adding incentives or allow them to purchase without signing up.

How to optimize PPC Ads for conversions?

·       Understand the marketing funnel, before you initiate any marketing initiatives.

·       To improve your performance, understand the current benchmarks, PPC conversion rate and compare it

·       PPC agencies make sure to set up the ad analytics and attribution model to measure the success of each campaigns

·       Make sure to have benchmarks across all channels.

·       Choose the right keywords that target your audience

Wrapping up PPC management

PPC services are effective to reach your target audience, increase conversions, brand awareness, and finally, huge sales. But, it’s essential to utilize the right strategies to achieve such conversion rate.

Here, start with split testing creative, sales copy, and group of audience. Most of the social media tools have their own built-in split-testing tools that streamline the whole process.

Moreover, it’s crucial to understand the importance of specific keywords and how they affect the audience and your advertisements.

While implementing PPC management, make sure your Ad aligns with the respective landing page. If suppose the copy, elements or other offers doesn’t match up, then users are likely to bounce from your site,

Use Google analytics or campaign metrics to learn on the devices, user behavior, and demographics.

For expert PPC campaigns and successful results, consider one of the best PPC agency in UAE!