Profit with PPC Ads – steps to achieve high quality score

 Are you just starting paid search? Initially, you may find it quite overwhelming. PPC Services in UAE could easily blow your budget. If it’s done right, PPC ads enhance your business. Consequently, it’s a marketing tool to increase profitability.

However, in Dubai it improves huge traffic to your site. This traffic should be highly-convertible. For example – large number of people visit your site but leave without any response. So, focus on a combination of responsive design and effective PPC campaigns.

PPC management in UAE will never miss out opportunities to increase their online presence. Especially, Abu Dhabi or Dubai will have amazing audience and quick results.

Therefore, follow these practices to increase your profits.

How to achieve profit with PPC Agency?

Create plan and milestones

Initially, planning is significant to run a PPC campaign. Before, starting with your campaign, create specific goals and milestones.

Moreover, include these things,

  • Ideal conversions per month
  • Ideal cost per conversion
  • Maximum budget to use per day
  • Total monthly budget
  • Type of campaigns and tests
  • Ideal cost per click
  • Campaign ideas

UAE based companies create specific PPC plan and monitor the campaign performance.

Structure the account

Additionally, it’s significant to structure your account. Abu Dhabi or Dubai has a large group of target audience. So, create more campaigns and expand your reach.

How to create a best account structure?

  • Separate your budget and organize country specific campaigns
  • Create campaigns that match your product or service
  • Use different campaigns for display marketing and search traffic

Themed Ad group

PPC services bring in more traffic when you have same keyword and landing page. Always, keep your keywords specific.

Moreover, keywords in an ad group should have close relationship. Don’t try to mix irrelevant keywords in same group.

Additionally, each ad group should have at least 3 Ads. It’s significant to add all the keywords in the group.

Start with low budget

PPC management in Abu Dhabi or Dubai is a huge investment. Since, you have a wide group of target audience. Initially, start with a low budget and gradually increase it. Furthermore, depending on the performance, increase the number of campaigns.

Advantages of starting with low budget

  • Besides focusing on negative keyword list, avoid spending money on irrelevant clicks.
  • Understand the objectives of campaigns and ensure better recommendations
  • Indeed, invest in the right ad. Some campaigns perform better, some may not. So, allocate accordingly.

Use negative keywords

Negative keywords are significant for the PPC management. Instead of losing money on irrelevant products, choose the relevant keywords.

Using modified broad match type, analyze search terms and add irrelevant keywords as negatives.

Moreover, it’s the efficient way rather than all combinations or match.

Use appropriate bidding strategy

PPC services in Dubai utilize different bidding strategies. Consequently, depending on your goals, choose the perfect option.

Moreover, it’s a tricky process. It requires a lot of patience and immense testing.

Google has some specific recommendations on bidding. So, test your campaign goals and find the best for your niche.

Some suggestions on PPC bidding

  • Avoid manual bidding
  • Use maximize clicks
  • Start your campaigns with maximize clicks and switch to maximize conversions
  • Use target CPA
  • Use target search page

While working on PPC management, consider all the above listed points. Each campaign is unique in UAE and so, creates a methodology to improve it overtime.


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What is Quality score and why it’s important?

Quality score is a rating given by Google that indicates the quality and relevance of your keywords in PPC services. Additionally, it determines the ad rank in the auction process.

Quality score assures a significant detail on your performance. It gives you detailed information on the pros and cons of the business. While understanding the drawbacks, you can fix it soon.

Quality score saves your time and money. It converts visitors into potential customers.

If the quality score is low, then follow these steps to achieve good score

Target Ad groups

Targeted campaigns will improve your quality score. Therefore, it will help to heighten the significance between actual ad and search ad.

Use different ad groups with relevant keywords. Moreover, each keyword should have its own set of relevant keywords. PPC agencies in Abu Dhabi or Dubai ensure effective targeting and improve the score.

High-quality Google Ads

Well-written ads draw in customers. High-quality ads specifically focus on a single product or service. Additionally, it brings in relevant crowd. Scattered ads are not effective and moreover, it drives your customer away. Keep your ads simple to achieve quick PPC results in UAE.

Work on landing page

PPC services always realize the importance of landing pages. Run an analytics status on your landing page. Besides, keeping your landing page in good condition, get useful insights. Additionally, figure out the score on the landing page and make necessary improvements.

While running PPC campaigns, make sure landing page has relevant keywords. Focus on the overall score and design landing page accordingly. Reduce the landing page loading time and allow your customers to stay on the page.

Expand text Ads

Expanded text ads run PPC ad services with longer copy. Using more than 50% characters, undoubtedly increase your quality score. Use long-tail keywords and get more space for search terms. Additionally, using long-tail keywords will boost the relevance of Ad.

Avoid Dynamic keyword insertion

While using dynamic keyword insertion, it may give some benefits. Certainly, DKI is not good for your quality score. DKI simply enables a user to search term exactly how they typed into it.

This kind of PPC management will reduce your quality score.

Choosing the best PPC agency in Dubai

Hello Pixel holds several years of experience in PPC services. We have deployed so many successful campaigns and still working on it.

Our services drive in potential customers with increased online presence. Consequently, we optimize all the aspects of SEO for better results.

With a dedicated team of workforce, we achieve profit and quality score in PPC services. Achieve qualified leads and traffic for your website!

 

Location: United Arab Emirates

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